MASAP is the new wave of technology in agriculture
Smart farming technologies
Why Food Production Must Evolve
We are entering a decade defined by climate instability, water scarcity, and rising production costs. Small and mid-sized producers — the backbone of local food systems — are facing unprecedented challenges that threaten their long-term viability.
Across Europe and globally, food production is becoming increasingly fragile. Producers face rising operational costs, unstable seasons and growing constraints on natural resources.
Water resources are declining, yet agriculture remains the largest consumer of freshwater. Traditional irrigation loses significant volumes through evaporation and runoff. At the same time, fertilizer and pesticide residues contaminate soil and groundwater, increasing long-term environmental pressure and reducing land productivity.
Decades of chemical inputs have degraded soil quality in many regions. Transitioning to ecological or organic farming can take years and often involves yield uncertainty, certification complexity and high risk for small and mid-sized producers.
Climate instability adds further pressure: droughts, floods and unpredictable temperature extremes reduce yields and make planning difficult. As a result, local food supply becomes increasingly import-dependent, less resilient and more costly.
A different production model is required — one that is controlled, efficient and independent of external volatility.


Aquaponics is a sustainable food production method that combines aquaculture (raising fish) with hydroponics (growing plants without soil) in a single, symbiotic ecosystem. Aquaponics combines aquaculture and hydroponic cultivation into a closed-loop biological system that mimics natural nutrient cycling — especially the nitrogen cycle.
Fish naturally produce nutrients through their metabolism. Beneficial bacteria convert these compounds through the nitrogen cycle into plant-available forms. Plants absorb these nutrients and filter the water, which then returns clean to the fish tanks.
When engineered correctly, this ecosystem produces stable outputs with minimal discharge. It reduces water demand, avoids synthetic fertilizers and prevents chemical runoff.
What this enables in practice

MASAP develops standardized aquaponics systems integrated inside industrial containers, designed for professional deployment and reliable daily operation.
Each container houses the complete biological and technical core of a farm: fish production, biofiltration, water circulation, monitoring and automation. The container continuously generates nutrient-rich water through natural biological processes and supplies plants with everything they need to grow.
Instead of rebuilding land or installing complex infrastructure, producers attach the MASAP container to a greenhouse or protected growing space. The greenhouse becomes the growing area. MASAP becomes the engine that powers it.
Designed to be easy to operate
MASAP reduces complexity through automation, monitoring and standardized operating procedures, enabling stable operation without requiring deep aquaponics expertise.
Designed to be easy to deploy
Container-based integration enables fast installation and commissioning with minimal on-site construction and clear interfaces toward greenhouse architectures.
MASAP is not just a container — it is a modular, integrated aquaponics engine designed to power any agricultural structure.
It can operate independently, connect to a greenhouse or vertical farm, or scale into a multi-container ecosystem, providing unmatched flexibility and reliability in modern sustainable agriculture.
Greenhouse Integration
MASAP containers can be directly connected to both existing and newly built greenhouses.
We adapt the internal layout, airflow, and water pathways of the greenhouse to ensure optimal aquaponics performance.
This creates a unified production environment where the container acts as the biological core, and the greenhouse becomes the high-capacity growing space.
Vertical Farming Compatibility
The system can supply nutrient-rich, filtered water to vertical racks, enabling highly efficient space utilization for leafy greens, herbs, and specialty crops.
Horizontal Grow Bed Systems
For farms with available land, MASAP supports horizontal grow beds or modular table systems, enabling large-scale plant cultivation fed directly by the container engine.
Multi-Container Configurations
Multiple MASAP units can be linked together into a stable cluster:
• Redundancy and increased biological capacity
• Higher overall plant production
• Connection to one or several greenhouses
• Scalable infrastructure suitable for commercial operations
Containers communicate through synchronized flow and monitoring systems, ensuring balanced nutrient distribution and ecosystem stability.

• Participated in the ClimAccelerator powered by Impact Hub, among 14 early-stage green startups in Romania.
• Featured in national media, including a segment in ProTV – “I Like IT”, presenting our aquaponics-based approach to sustainable food production (tech & innovation focus).


Alexandru Iuga
Chief Operation Officer

Bogdan Iuga
Chief Executive Officer

Ligia Roman
Chief Financiar Officer

Rolan Ciolan
Fish Expert Advisor

Mihai Puia
Agricultor Expert Advisor

Andreea Daradici
Sustainability Expert Advisor